Sellke. stands for Personalised Executive Assistant Search, which sometimes means looking for the proverbial needle in a haystack. Recruiter Barbara Sellke’s expertise with the knack of finding ‘the right match’ of executive and assistant ranges from family business to corporate middle management to DAX company executive. Recruitment for her is not only an endeavour, it also requires ‘hard work’ and, most of all, a profound knowledge of the sector. It also entails an excellent pool of classified candidates and, last but not least, a job well done for Barbara Sellke always includes an upfront meeting at eye level. “At first, some people find this odd – but it always works out and saves both sides a lot of time and energy,”she says.