German knitwear label SELDOM is using innovative techniques and sustainable resources to create exceptional clothing which is sought after internationally. ‘Clothing of timeless quality and consistency’ is the concept behind the knitwear label SELDOM. It was founded by Rolf Meissner in 1984 with the idea of designing and producing high-quality cardigans and jumpers which impress through their classic design. His concept proves to be very successful as the products are very much sought after in Europe and overseas. Currently the label has around 50 stores in Germany and more than 30 stores across Europe and Japan have SELDOM products in their stock.