When it comes to photography, Frank Schoepgens says: “Artistic expression and technical professionalism are only the base. It is at least equally important to create a relaxed and comfortable working atmosphere, both as a service provider and business partner.” The certain plus lies within the connection between subject and photographer, reminding of the Mike Leigh feature film Secrets and Lies, where the whole beginning sequence shows the photographer’s expertise of putting his clients at ease. It is a mixture of respect and empathy that creates the necessary situation for a portrait to succeed.