A decade ago, superfoods were almost unknown to the public. Nowadays, for many beauty product consumers, the green trend is part of a modern Lifestyle. The term ‘superfood’ stands for nutrient powerhouses, which are packed with large doses of antioxidants, polyphenols, vitamins and minerals. Pure Skin Food, a start-up located in Austria, offers 100 per cent organic, vegan and cruelty-free superfood cosmetics that do not contain any synthetic additives like preservatives, emulgators, perfume, nor alcohol or Palm oil. The organic cosmetics from Pure Skin Food are crafted purely out of exquisite plant oils, essences and powders. According to founder Lisa Dobler, after a Long and fruitless search for all-plant cosmetics without synthetic and or natural-identical additives, she began to realise her vision of wholly organic cosmetics. “My skin used to be sensitive and dry. However, I discovered facial oil which began to make me feel really enthusiastic,” she explains.