In the summer of 2015, Berlin-based start-up Panono GmbH launched its first 360-degree digital camera with the highest resolution of any 360-degree camera available. Today, the company is growing steadily and orienting itself further to the Prosumer and B2B market. When founder and CEO Jonas Pfeil went on holiday to Tonga in 2007, he wanted to take panoramic photos, but could not find a feasible way to do it. Back home, he decided to make his problem the topic for his thesis at the Technical University of Berlin. Soon he had created a first prototype of a football-sized camera utilising 36 individual lenses. He presented the idea both at his university and in a video on YouTube that soon went viral.