It was a disillusionment born out of sports injuries and botched rehab attempts with second-rate insoles that propelled Marcel Herzog to establish the Orthema Group, a leading world player in the field of orthotic insole production. Somewhat of a polymath, Herzog, who is educated in sports science, looked past the limits of technology and saw opportunity. “I was looking for solutions,” explains the affable Herzog from the company’s headquarters in Rotkreuz. “I wanted to eliminate muscular pain by correcting gaits, but I was also looking for ways to optimise power transfer for elite athletes.”