M2 BEAUTÉ Cosmetics is a true pioneer for natural eyelash growth. The idea came to the family of CEO Alexa Moysies a decade ago and they certainly embarked on the right mission at the right time. Today, their company is as successful as it is established in the market and their product portfolio has grown from just eye care to facial and decorative care. It may sound clichéd, but it is certainly true: Long, thick lashes that beautifully curve at the exact right angle is something almost all women dream off. It is no coincidence that many women go through piles of different mascara brands in order to find the magic one that will make our eyelashes appear as gorgeous as we envision it.