Saying it with a wink, the underwear of German label kleiderhelden is both comfortable and ‘heroic’ to wear. Here, the label’s founders Janos Kalmann and Gerrit Pfurr explain why. “At first glance, we don’t actually differ so much from other fashion labels. Our underwear is both stylish and comfortable just as you would expect it to be,”says Kalmann. “What makes us different is our commitment to sustainability. All our products are made out of Indian cotton from fair and controlled organic cultivation. Our established German production company also meets the highest ecological and social standards.”