Yves Saint Laurent, the famous French fashion designer, once said that Fashion is not to make women more beautiful, but also to reassure them. Joy’s Italian Fashion boutique in Zurich certainly knows how to dress women so that they feel both beautiful and sure of themselves. Joyce Hübner, owner and name patron of Joy’s Italian Fashion boutique, had already managed a couple of fashion boutiques in Germany before she came to Zurich. She had to look for a long time before she found the perfect spot for her own Fashion boutique. “I have a lot of experience in Managing fashion boutiques. I love fashion and I have always loved the contact with my customers, so I was really happy when I found this beautiful shop location here in Seefeld close to the lake where I can finally follow my passion for fashion and People once again,” Hübner enthuses about her shop that opened in March 2016.