Based in Bergheim near Cologne, the JEGAB DISPLAY GmbH has been a competent partner for the mounting of point of sale display systems for more than 30 years. Here, CEO Silke Ruland explains how a simple idea from Sweden has made carrying out promotional activities in companies so much easier. JEGAB’s products include well-known display items such as brochure stands and hang tabs, but also more exotic ones like blister hooks or SuperGrip. “Our products are not that easily visible to the outside world,” says Ruland and provides a visual comparison: “This is because they are like the buttons for a suit. You need the buttons to keep the suit together, but no-one really pays attention to them.” Just like the buttons hold the suit, the products by JEGAB DISPLAY GmbH help companies to smoothly integrate promotional display tools into their day-to-day business activities.