“A company is far more than an abstract notion,” begins Regina Jäger, one half of Jäger & Jäger, “it is comprised of people, and these people want to reach their target market, who are also humans.” Bridging the gap between these entities is where Jäger & Jäger come in. Designing 2D brand and corporate communication, their portfolio is also a testament to their artistic innovation, which has seen them tackle permanent exhibition spaces and museums. Knowing that a company has exceeded its communication aims is proof of a successful project, and Jäger & Jäger’s back catalogue is a veritable gold mine of well thought-out, efficient, surprising at times, entertaining and ambitious projects.