Cars today are high-tech wonders – and that is not only in the luxury segment. What drivers expect is a display monitoring speed, fuel level or tyre pressure, a system alerting to potential problems. All these connections need the right semiconductor. Munich-based company Inova Semiconductors GmbH is market leader in this field. APIX, the Automotive PIXel Link Inova Semiconductors GmbH has developed, is a rather small, nearly imperceptible piece, but an important one. First implemented by the German manufacturer BMW, today it is also built into cars manufactured by Mini, Rolls-Royce, Land Rover, Alfa Romeo, Lamborghini or Bentley. APIX is a bus system that allows the transportation of large amounts of data at high speed, for example video or audio content. Inova Semiconductors GmbH was founded in 1999 and since then it has specialised in developing state-of-the-art products for high-speed serial data communication – especially for the automotive sector for which the technology that interconnects graphic sources and displays was originally developed.