For many of us, our favourite piece of jewellery carries meaning. It has a story attached to it and often it is a symbol of a fond memory. This is also the philosophy of fine jewellery design company iCrush. Their creations are subtly elegant and delicate, and they are inspired by true stories and people. The Cologne-based jewellery designers of iCrush seek beauty in the small details. Their filigree pieces are stunning in their simplicity, playfulness and purism. The various collections show that, in order to have an impact, jewellery does not have to be big nor pompous. Indeed, iCrush follows quite the opposite approach. “Our jewellery stands out with its delicateness and subtlety,” explains iCrush’s marketing manager Claudia Ritzenhof.