Inspired by nature and motivated to uphold sustainable practices, Nina Wood founded ia io organic bedding. Offering truly organic cotton bed linens, ia io aims to create a better sleeping environment and a better world. Products are made from cotton organically farmed under strict regulations. Buyers are often misinformed about what labels actually mean, especially what differentiates organic cotton from natural cotton, yet distinguishing the two is of utmost importance to ia io. Nina Wood explains why: “Organic cotton is a protected term, companies who use the term ‘natural cotton’ to sell their products are essentially misleading buyers. Cotton is always ‘natural’, even when treated with chemicals, so the term means nothing.”