2016 is an important year for HPP Consulting; in September they are celebrating their 20th anniversary as an owner-managed consultancy with about 60 employees today. The company has its origin in the automotive industry, more precisely with the German car manufacturer Daimler Benz. While HPP was founded as business segment ‘marketing consulting’ of the Daimler daughter debis Marketing Services GmbH in 1990, it became an independent business when in 1996 Uwe Harnischfeger together with Roland Pietsch took over in a management buy-out and restructured it as HPP Harnischfeger, Pietsch & Partner Strategie- und Marketingberatung GmbH.