Founded in 1996, the Frankfurt-based consultancy HPP Consulting, which focuses on marketing and strategy optimisation, supports their clients’ growth through discovering new market possibilities. While the origins of the consultancy are in the automotive sector, their portfolio has continuously widened. Nowadays, HPP Consulting has, next to projects in various technology and service industries, established a second core focus in the telecommunication sector. Currently, all these sectors are facing the challenges of digital transformation. Challenges that the consultants at HPP are more than willing to address. Initially, HPP was a business segment for the Daimler daughter debis Marketing Services. Integrated in the company, the segment became a success and consequently an independent business. A thorough restructuring gave the new company its strategic foundation and new name, the HPP Harnischfeger, Pietsch & Partner Strategie- und Marketingberatung GmbH.