HiPP, the renowned producer of baby and infant food and the biggest processor of organic resources worldwide, has its headquarters in the upper Bavarian town of Pfaffenhofen. The family business is considered a pioneer of food production from controlled raw materials which stem from organic farming. Claus Hipp and the Hipp family have been setting trends since the end of the 19th century, through times when farming was characterised by a high use of agrochemicals. HiPP bucked the trend by full-heartedly enhancing organic farming and setting new benchmarks. Since then, baby food can’t be imagined without the word ‘organic’.