The start-up GEGESSEN WIRD IMMER – meaning ‘eating is always a good idea’ – is an online grocer based in Berlin. With the help of passionate employees and a warehouse full of high-quality products, it is realising one main purpose: making grocery shopping transparent again. Founded by Philipp von Sahr, Friederike Tschacksch and Beatrice von Wrede in 2015, GEGESSEN WIRD IMMER has put together a range of delicious and hand-crafted groceries. There is a clear focus on the quality of the product and the support of producers around Germany. “Passion and curiosity for groceries are part of our everyday life,” explain the founders. As a result, they aim to draw product, supplier and consumer closer together.