Selecting a pair of shoes is a personal, if not intimate experience. We wear our favorite shoes hundreds of times before throwing them out or restoring them. And, if our shoes look good and feel good on our feet, then somehow we feel better than if our shoes are in bad shape. In other words, quality, comfort and style are all part of what makes a good shoe feel like an excellent shoe. “FRETZ MEN stands for first-classmen’s footwear made in Switzerland. Our manufacturing unit in Fahrwangen Switzerland, is the centre for development and production. Here the long-standing family business’ 75 employees produce about half a million pairs of top-quality men’s shoes per year,” explains CEO Daniel Omlin.