“Concrete is a very emotional material,“states Meri Zirkelbach, founder of Swiss designer Formschmiede. “In architecture, it represents a timeless modernism. Whereas people usually associate coldness and a raw hardness with the material, the designs of Formschmiede are contrasting this idea. Whoever comes in touch with their objects is astounded that concrete was used as the design’s material.“ Zirkelbach’s talent for design was nurtured in her childhood, having been born into a very creative family of an architect and a leather craftswoman.