How observing time wasted on menial tasks pointed to the potential for smarter, more cost efficient business based on an all-IP-approach to unified communication. Arno Huber owns an architectural office that specialises in private homes. One day in 2014, while watching a student trainee scan fax order confirmations, he decided it was time for a change. “That’s not the best use of anybody’s time,” he explains. “We take pride in the houses we construct, but frankly our IT architecture was pretty make-shift.” Not long after, Huber started looking into computer fax solutions that would do away with any paper transfer.