The Elbedesigncrew’s innovative packaging design company is situated in the northern city of Hamburg. While Hamburg has a well-deserved reputation as Germany’s gateway to the world, it is lesser known as one of the most important media and design hubs in the country. Founded in 1989, Elbedesigncrew has 25 years of experience in brand and packaging design, naming, innovation management and corporate design; from initial strategy and idea development right through to production. Their bright and modern office is right in the middle of the St. Pauli district, where their 24 employees work according to the saying “Work hard. Play hard.” A bold motto, mirrored in their successful results.