It’s irrefutable that first impressions count for consumers. Naturally, while we don’t buy everything that catches our eye, we rarely purchase something that doesn’t immediately appeal to us. And one thing is for sure: there’s no second chance for a first impression! When we’re trying to ‘sell’ ourselves in the best possible way, be it a job interview, through our own website or at a gathering, we invest time in our appearance, perhaps by heading to the hairdressers or to a professional photographer, donning our best clothes and dressing to accentuate our strengths. Often the property we own is our most valuable possession both emotionally and financially.