Recruitment in the communications industry is a niche market. Like so many others, it is undergoing changes due to increasingly dynamic global markets. Until very recently, communications agencies were predominantly seeking creative staff. These days, however, more and more companies grow their own creative departments in order to drive their company vision independently of external agencies. In the DACH countries (Germany, Austria, Switzerland), the industry is under enormous pressure as advertising clients increasingly react to current events. Instead of assigning long-term budgets, today they often only allocate project-specific funds. This development in turn strongly impacts the search for new staff.