Ingo Käsehage and Frank Lauterhahn have been working in the CRM sector for around 20 years. As employees at a CRM software company, the two gained extensive experience in IT aspects and classic customer relations topics like strategy, sales and marketing automation and customer loyalty activities. “We really enjoy CRM. This leads to a great engagement to provide sustainable projects,” says Käsehage, who explains his and Lauterhahn’s basis for their own entrepreneurial effort. As an independent consultancy with no ties to any software developer, but an all-around market overview, Käsehage and Lauterhahn receive many enquiries particularly for the topic of CRM software selection.