In a computer-driven economy, data has become increasingly important. To adapt, companies need to discover their own potential. Cubeware is a software provider with a focus on Business Intelligence (BI) and Performance Management and, as pioneers in this field, provides an all-in-one platform. “The discussion about data as a new production factor has existed for a few years now,” says Ralf Pichl, vice president sales and marketing at Cubeware. Aspects like big data, industry 4.0 and cloud computing have caught the public’s attention because they affect so many different areas of life – and not only singular business branches.