Challenges can be difficult to master alone. Martin Frei confidently guides his clients from rocky roads to a successful path. Zurich-based Martin Frei offers custom-made coaching for a variety of purposes. Due to his diverse background his client base ranges from single mums to CEOs. “Coaching is not a job, which you learn when you are young. It is a calling that you eventually choose to follow. I started after years of working in HR, retail and management. Today I am happy that I gained broad experience in different areas and positions. It enables me to understand my coachees much better,” explains Frei.