Marking a cultural shift in our consumer-centric society, the desire for hand-made artisanal goods is part of a lifestyle trend running on sustainability and integrity; one that Zurich-based Bombay Birds have embraced with their unique and luxurious home and lifestyle wares, where contemporary designs meet traditional crafts. Calling on a cadre of talented craftspeople in Rajasthan and a handful of northern regions, Bombay Birds design and produce a continually expanding collection including intricately patterned quilts and plush throws to cushions, classic pyjama sets and eye-catching jewellery. A quick glance at the website reveals sophisticated pashmina shawls with the tagline “all Pashmina is cashmere but not all cashmere is Pashmina” – words that should not be taken lightly, as founder and designer Lipika Bajaj Kruger is someone who knows her fabrics.