German company Blaumann revives the original jeans and ignites the passion for this versatile garment. They are going back to the historic selvedge denim, back to producing in Germany and back to the jeans’ main strength: its timeless simplicity. Three years ago, Guido Wetzels and his two friends Christian Hampel and Peter Bättig, who were all working in the jeans industry, got together and embarked on a mission to bring their vision of the perfect jeans to life. “Authentic jeans, produced in Germany with mostly locally sourced materials and the historic selvedge denim,” Wetzels describes their initial goal.