We are constantly surrounded by a flood of tones, some of which only our subconsciousness notice. In the business world though, a special sound can make all the difference. This is where the experts at Audity come in. The agency, based in Konstanz, Germany, has already helped dozens of businesses to create memorable tunes, setting them apart from the competition. The two main fields are defined as Whereas Audio Branding, which concentrates on creating an acoustic identity of the brand, and Audio Interaction, which develops functional sounds for items we use everyday, such as household appliances, electronic devices or cars.