The family-run hotel asam city hotel in the heart of Munich’s historic district guarantees extraordinary personal ambience and support, a quiet retreat from city life and promises to make your stay as pleasant as possible. Trying to stand out from Munich’s usual hotel landscape, the small boutique hotel banks on a different business model. “Often you can only find the big hotel chains in Munich’s city centre. Small, individually run hotels – notably family businesses – become more and more rare,” Dorothea Sauper and Sophie Brunier, managers and owners of the hotel, agree. A small number of employees ensures a personal atmosphere, which makes the fulfillment of personal wishes possible.