Every year millions of people from all over the world travel to Munich to take part in one of Germany’s most famous, traditional, beer-heavy holidays, Oktoberfest; one of the rare festivals where guests are wholeheartedly encouraged to adopt local customs and wear traditional clothes. The perfect Dirndl is to be found at Bavarian designer Alpenmaedel. Creating the perfect fit with a passion for detail, the mother-daughter design-duo has successfully managed to design a distinctive style and completely re-invent the classic dress-like Dirndl. Once you’ve seen the collections for yourself, you will too realise that there is only one way to properly appear on Oktoberfest.