Success with a corporate culture – Everyone is talking about the concept of a corporate culture, and 94 per cent of managers consider it a crucial factor for success. But what does this term really mean? How does the culture differentiate between successful and less successful companies? How do we recognise opportunities and achieve change? Markets are changing. Customers’ needs and requirements aren’t what they were. The new generation is seeking a change in its working conditions. Advancements in technology and different political obligations mean that employees, departments and companies have to adjust and keep up. Often, people try to solve new problems with former solutions.